To comprehensively enhance the business etiquette skills of its personnel and project a professional corporate image, we invited International Etiquette Trainer Ms. Wenting Zhu to conduct a detailed and highly practical advanced business etiquette training session on February 5, 2026.
In the overview section of business etiquette, Ms. Zhu delved into the "55387" impression rule. She explained the five core modules of business etiquette within professional settings, enabling participants to fully recognize the importance of proper etiquette in workplace interactions and business development. Ms. Zhu emphasized that a good first impression is the key to successful business communication.
The professional image building section focused on grooming and appearance management, with detailed and targeted guidance. Ms. Zhu provided meticulous instructions on grooming, accessory selection, and footwear coordination for both men and women, stressing that a polished external appearance serves as the first business card in professional interactions.
In the section on business behavior and etiquette application, Ms. Zhu focused on guiding appropriate eye contact, smiling etiquette, standard sitting, standing, and walking postures, as well as gestures, helping participants master proper and graceful conduct.

The detailed explanation of business etiquette norms was the highlight of this training, covering aspects such as interpersonal distance in business settings, polite language usage, speech pace and tone adjustments, conversation etiquette, and addressing others and greetings. From exchanging business cards, handshaking, and introductions to elevator and vehicle etiquette, meetings, and banquets, Ms. Zhu deconstructed and demonstrated every etiquette detail step by step. She also shared practical tips such as the "5S" principles of reception, business negotiation techniques, and gifting etiquette, enabling participants to comprehensively learn the etiquette norms in diverse business scenarios.

This training not only corrected previous misconceptions in business interactions but also helped participants enhance their professionalism and the company's soft power through standardized etiquette. In the future, we will continue to organize various professional skills training sessions to support employee growth and drive the company's high-quality development.

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